Meta- Swedish multi-national brand FOREO hosted India launch event on December 9 at The St Regis Mumbai.
The launch event, organized by agency TOAST, witnessed guest presence of key 30 people, from the beauty and lifestyle sector, where this select group, availed a chance to gain physical audience to product line- to touch, feel and try the products. Swedish multi-national brand FOREO is global name, with presence in over 35 countries, where brand’s product range is available exclusively in Sephora outlets. The India launch event saw spokesperson from Foreo introducing each product with a special mention of the innovative and award-winning product LUNA 2. This product is silicone facial cleansing device that builds T-Sonic pulsations to clean pores from dirt, oil and makeup residue. Vivek Bali, Business Director and CE – Sephora India said: “We are excited to launch FOREO in India at Sephora, India is a big market for Cleansers and the beauty cleansing devices from FOREO are game changers for the category and uses T-Sonic technology to cleanse the pores deep from dirt, oil and make up residue.”. Providing introduction to the Foreo India launch event, Pummi Khanchandani, Lead Client Servicing, Toast Events said, “We have a long-standing association with Sephora and were excited to launch Foreo. The brand is a firm believer in creative destruction, and we transcend the same philosophy in the events we do for them – small or big!”